In fact, according to Global Research, “fixed” Internet use among adults has increased by 5 percent in just the past three years. This increase in the use of the Internet has caused people’s shopping habits to change from physical and face-to-face shopping to online shopping.

In the meantime, it has been this marketing that has maintained your relationship with your audience and customers in both types of purchases and has been a way for you to sell more. Digital marketing is any form of marketing that is done online.

What is digital marketing?

Digital marketing includes all marketing activities that take place through a platform called the Internet. Businesses use digital channels such as search engines, social networks, email and other websites to communicate with their current and potential customers.

A digital marketer might say that digital marketing and inbound marketing have the same concepts, but actually there are slight differences between the two.